One of the most common issues that comes up during our workshops on writing for social media is knowing what to say.
You’ve got your shiny new Twitter and Facebook accounts but what are you actually going to say on them? Continue reading
One thing we like doing at Sweet Retweets is working with sectors where social media isn’t an obvious fit. Where people have written it off because they have nothing to talk about or they think it’s all about posting blurry pictures of what you had for lunch.
Accountancy is a case in point. It has this reputation for being boring. It’s largely office based, client matters are strictly confidential and the chances of any celebrities swinging by are pretty darn slim. Then there are the FSA guidelines to adhere to, which is enough to put people off altogether.
However, with social media there is a platform for everyone. Continue reading
In our session at Internet Week Europe 2012 held at Google Campus, we’ll be exploring the ways in which outlets like the BBC, Daily Mail, Reuters, CNN, AOL and Yahoo! write for the web and social platforms.
We’ll look at the way they write their updates to make their content so shareable, and outline the tips and tricks you can steal to make the content on your own website and social media channels utterly irresistible to your audience.
We’re only a few days into London 2012 and we keep coming over all impressed by TeamGB‘s social media activity.
There are lots of good tips to pick up here which you can apply to your own business even if you don’t have a big budget to play with.
What this model does require however, is round-the-clock effort and quality content to boot.
There are some industries which seem to be made for social media. Consumer-facing sectors such as retail, food and entertainment, for example. Or broadcast media where breaking news stories spread like wildfire on Facebook and Twitter.
But what if your industry is manufacturing or engineering? You may have this perception that social media is a bit frivolous and not suited to your sector. You may be thinking of taking the plunge but are put off by the feeling that you’ve got nothing worth posting about. Continue reading