With news that Facebook is going to introduce Twitter-style hashtags how does this affect the way you try to communicate with your audience on this social platform?
Writing effectively for social media is essential for startups trying to make a name for themselves in a competitive world. But sometimes it can be daunting – and the cost of outsourcing your social media can be daunting too! So why not learn to do it brilliantly yourself? Continue reading
One thing we like doing at Sweet Retweets is working with sectors where social media isn’t an obvious fit. Where people have written it off because they have nothing to talk about or they think it’s all about posting blurry pictures of what you had for lunch.
Accountancy is a case in point. It has this reputation for being boring. It’s largely office based, client matters are strictly confidential and the chances of any celebrities swinging by are pretty darn slim. Then there are the FSA guidelines to adhere to, which is enough to put people off altogether.
However, with social media there is a platform for everyone. Continue reading
In our session at Internet Week Europe 2012 held at Google Campus, we’ll be exploring the ways in which outlets like the BBC, Daily Mail, Reuters, CNN, AOL and Yahoo! write for the web and social platforms.
We’ll look at the way they write their updates to make their content so shareable, and outline the tips and tricks you can steal to make the content on your own website and social media channels utterly irresistible to your audience.
We’re only a few days into London 2012 and we keep coming over all impressed by TeamGB‘s social media activity.
There are lots of good tips to pick up here which you can apply to your own business even if you don’t have a big budget to play with.
What this model does require however, is round-the-clock effort and quality content to boot.
We’re always interested in the nuances of writing for social media in different sectors. What opportunities and challenges are there for those in the health sector who want to use it to communicate more effectively with their audience? Continue reading
There are some industries which seem to be made for social media. Consumer-facing sectors such as retail, food and entertainment, for example. Or broadcast media where breaking news stories spread like wildfire on Facebook and Twitter.
But what if your industry is manufacturing or engineering? You may have this perception that social media is a bit frivolous and not suited to your sector. You may be thinking of taking the plunge but are put off by the feeling that you’ve got nothing worth posting about. Continue reading
Poor Grant Holt. Loved by the fans and a great football player, unfortunately he’s not brilliant on spelling. His tweet announcing his intention to leave Norwich City was so bizarrely spelled it left us more than a little confused: Continue reading