Could being a ‘disruptor’ on social media be right for you?

What’s a disruptor? The term ‘disruptor’ is generally used to describe a way of doing business that improves a product or service in a way that the market doesn’t expect. How can we relate that to social media? It might be a brand tweeting in a way that surprises you, such as @Waterstones Oxford Street:

Tweet by Waterstones Oxford Street

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