Writing effectively for social media is essential for startups trying to make a name for themselves in a competitive world. But sometimes it can be daunting – and the cost of outsourcing your social media can be daunting too! So why not learn to do it brilliantly yourself? Continue reading
One thing we like doing at Sweet Retweets is working with sectors where social media isn’t an obvious fit. Where people have written it off because they have nothing to talk about or they think it’s all about posting blurry pictures of what you had for lunch.
Accountancy is a case in point. It has this reputation for being boring. It’s largely office based, client matters are strictly confidential and the chances of any celebrities swinging by are pretty darn slim. Then there are the FSA guidelines to adhere to, which is enough to put people off altogether.
However, with social media there is a platform for everyone. Continue reading
They wanted to know: what are the challenges for travel brands in developing interesting content and engaging social media updates?
In this business workshop for Global Entrepreneurship Week 2012 we’ll be talking about how everyone from big businesses and SMEs to start-ups and freelancers can make their social media updates more effective.
Sweet Retweets partner Sue Keogh will be explaining how to write clearer, more shareable updates which will really help your message to spread on social channels. Continue reading
We’re only a few days into London 2012 and we keep coming over all impressed by TeamGB‘s social media activity.
There are lots of good tips to pick up here which you can apply to your own business even if you don’t have a big budget to play with.
What this model does require however, is round-the-clock effort and quality content to boot.
We’re always interested in the nuances of writing for social media in different sectors. What opportunities and challenges are there for those in the health sector who want to use it to communicate more effectively with their audience? Continue reading
There are some industries which seem to be made for social media. Consumer-facing sectors such as retail, food and entertainment, for example. Or broadcast media where breaking news stories spread like wildfire on Facebook and Twitter.
But what if your industry is manufacturing or engineering? You may have this perception that social media is a bit frivolous and not suited to your sector. You may be thinking of taking the plunge but are put off by the feeling that you’ve got nothing worth posting about. Continue reading
It’s easy to get hung up on social media when you’re starting out. Hmmmm, what to write? Then you look at all those people with massive communities on Facebook and thousands of followers on Twitter and wonder how they got there.
Don’t fret. It’s all about being human. Continue reading
More and more businesses and brands are choosing Facebook as the place on the web where they engage with their customers. With 900 million users and counting, the social network is an obvious place for brands to spread their message, connect with their customers and attract new ones.
But how do you create content that will engage with your target audience? The people you actually want to reach? Continue reading