Join us at Internet Week Europe for ‘How news outlets write for the social web’

Internet Week EuropeIn our session at Internet Week Europe 2012 held at Google Campus, we’ll be exploring the ways in which outlets like the BBC, Daily Mail, Reuters, CNN, AOL and Yahoo! write for the web and social platforms.

We’ll look at the way they write their updates to make their content so shareable, and outline the tips and tricks you can steal to make the content on your own website and social media channels utterly irresistible to your audience.

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How captions, descriptions and tags can bring your content to life

Guardian images on Facebook, each one with a full description, link to website and photo creditFollowing on from our post on writing for Pinterest, let’s look at the importance of captions, descriptions and tags for multimedia content on other image and video-sharing platforms.

We’re talking Flickr, Instagram, Vimeo and YouTube – and let’s not forget Facebook of course!

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Writing for Pinterest: Why it’s important and how to do it


What do you mean, writing for Pinterest? It’s all about the images isn’t it?

Well, not entirely. Like any social network, the way you write is really important if you want your content to be noticed and shared. Or in Pinterest’s case, Liked, commented upon and repinned. Continue reading

I run an engineering business. What do I say on social media?

There are some industries which seem to be made for social media. Consumer-facing sectors such as retail, food and entertainment, for example. Or broadcast media where breaking news stories spread like wildfire on Facebook and Twitter.

But what if your industry is manufacturing or engineering? You may have this perception that social media is a bit frivolous and not suited to your sector. You may be thinking of taking the plunge but are put off by the feeling that you’ve got nothing worth posting about. Continue reading