Five ways accountants can sex up their social media

Accountants: Ernst&YoungOne thing we like doing at Sweet Retweets is working with sectors where social media isn’t an obvious fit. Where people have written it off because they have nothing to talk about or they think it’s all about posting blurry pictures of what you had for lunch.

Accountancy is a case in point. It has this reputation for being boring. It’s largely office based, client matters are strictly confidential and the chances of any celebrities swinging by are pretty darn slim. Then there are the FSA guidelines to adhere to, which is enough to put people off altogether.

However, with social media there is a platform for everyone. Continue reading

Why @TeamGB gets a gold medal for social media

Team GB Facebook: Bradley WigginsWe’re only a few days into London 2012 and we keep coming over all impressed by TeamGB‘s social media activity.

There are lots of good tips to pick up here which you can apply to your own business even if you don’t have a big budget to play with.

What this model does require however, is round-the-clock effort and quality content to boot.

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Writing for Pinterest: Why it’s important and how to do it

Pinterest

What do you mean, writing for Pinterest? It’s all about the images isn’t it?

Well, not entirely. Like any social network, the way you write is really important if you want your content to be noticed and shared. Or in Pinterest’s case, Liked, commented upon and repinned. Continue reading