How to change the image when sharing a link on Facebook

Recently Facebook has made a minor change to the content which gets automatically pulled through when you post a link as a status update. You can now change the image that appears next to the link, giving you more control over how the update looks on your own Facebook page.

This is useful if the person creating the content has picked an image which is just plain boring. Or maybe they haven’t included one at all, which means that Facebook will hunt for any images it can find from the page and display a completely unrelated logo or banner ad as part of the update. Here’s how to do it:

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Book now! Social media surgery for startups at Google Campus


Sweet Retweets workshop at Google Campus
In this informal workshop we’ll share practical tips on writing for social media which startups and small businesses can apply straight away, whatever their budget.

Writing effectively for social media is essential for startups trying to make a name for themselves in a competitive world. But sometimes it can be daunting – and the cost of outsourcing your social media can be daunting too! So why not learn to do it brilliantly yourself? Continue reading

Five ways accountants can sex up their social media

Accountants: Ernst&YoungOne thing we like doing at Sweet Retweets is working with sectors where social media isn’t an obvious fit. Where people have written it off because they have nothing to talk about or they think it’s all about posting blurry pictures of what you had for lunch.

Accountancy is a case in point. It has this reputation for being boring. It’s largely office based, client matters are strictly confidential and the chances of any celebrities swinging by are pretty darn slim. Then there are the FSA guidelines to adhere to, which is enough to put people off altogether.

However, with social media there is a platform for everyone. Continue reading

How captions, descriptions and tags can bring your content to life

Guardian images on Facebook, each one with a full description, link to website and photo creditFollowing on from our post on writing for Pinterest, let’s look at the importance of captions, descriptions and tags for multimedia content on other image and video-sharing platforms.

We’re talking Flickr, Instagram, Vimeo and YouTube – and let’s not forget Facebook of course!

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Why @TeamGB gets a gold medal for social media

Team GB Facebook: Bradley WigginsWe’re only a few days into London 2012 and we keep coming over all impressed by TeamGB‘s social media activity.

There are lots of good tips to pick up here which you can apply to your own business even if you don’t have a big budget to play with.

What this model does require however, is round-the-clock effort and quality content to boot.

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I run an engineering business. What do I say on social media?

There are some industries which seem to be made for social media. Consumer-facing sectors such as retail, food and entertainment, for example. Or broadcast media where breaking news stories spread like wildfire on Facebook and Twitter.

But what if your industry is manufacturing or engineering? You may have this perception that social media is a bit frivolous and not suited to your sector. You may be thinking of taking the plunge but are put off by the feeling that you’ve got nothing worth posting about. Continue reading