Facebook made a small change earlier this year, to allow you to be able to schedule a post to appear on a page in the future – or to be backdated on the timeline. Here’s how to do it.
3. You’ll see ‘Add year’ so click on that and choose whether you’d like your post to appear in the present year, in the future, or be backdated on the timeline (note, if you haven’t set a start date for your page, you’ll be prompted to add this here, first)
4. You’ll then choose the month, date, hour and minute on dropdown menus
5. If you’re setting the post to appear in the future, then click the blue ‘Schedule’ button (go down to step 9 if you want to see details on backdating a post)
6. You’ll then see this notification (if you’re setting it to post in the future)
7. To check the details, either click ‘View activity log’ or go up the top of the page where the admin panel is, click ‘Edit page’ and then ‘Use activity log’
8. You’ll be able to see your scheduled post, and if you hover your mouse on the right hand side of the preview you’ll find options to change the time, publish now or cancel the post. Always double check the spelling, grammar and that you’ve chosen the correct image!
9. If you want a post to appear further back on the timeline, then choose the date for it to appear on and click on the ‘Post’ button
10. The post will then appear further down on your page’s timeline. Note this will show in your fan’s feeds (so try to avoid doing too many in one batch and clogging up their news feeds)
So that’s it, pretty simple really. If you’d like to see a great example of a timeline with backdated posts, take a look at The New York Times’ Facebook page. They have images and posts going back to when the newspaper was founded in 1851, which has provided a real talking point for their fans.