You might have seen the Condescending Corporate Brand Page on Facebook – it posts images awkward, nonsensical and downright embarrassing posts made on the social network by brands trying to engage with people. It’s extremely popular and its sarcastic tone can be laugh-out-loud funny.
1. Don’t be so obvious
“Hit like if you’re on Facebook right now’. Come on, don’t talk to your audience like they’re idiots, treat them with respect. Asking them to like a comment or post has to have meaning for them, they won’t do it for any old thing. Remember why you’re on Facebook and try to start a conversation, rather than just asking for a meaningless quick interaction.
2. Be sincere
Don’t try to trick or scare people into liking or sharing, they will see through it and you will come across as insincere. Aim to become a trusted resource, rather than chasing likes for the sake of it.
3. Be sensitive
Before you post, consider the impact it will have outside your office. Does it clash with any news items going on? Is there a religious festival you haven’t considered? An ill-timed or insensitive post will harm your credibility.
4. People ignore you if you’re boring
We’ve been using social networks for a few years now, so you have to try hard to keep people’s interest. You’ll have to think beyond cute kitten pictures and ‘yes/no’ questions. Be unique, thought-provoking, funny and informative. Tell people things they didn’t know but will be interested in – or ask your audience to tell you something!
5. Have a clear incentive
Why would someone engage with your brand and your post? Is there a clear reason for doing so? Make sure there is a payoff for the person liking, commenting or sharing – does it make them look good? Will they win something? What? Announcements about upcoming announcements can fall flat (see below) – make sure each post has a purpose.
Do you have any gripes about the way companies use Facebook? Tell us about them in the comments.