Secrets, What Secrets? See highlights from Sweet Retweets at #SMWLDN 2013

We always loving coming to Social Media Week London and sharing our favourite tips and tricks on writing for social media.

This year we thought we’d try something a little different, so we invited along a panel of expert practitioners to talk about best practice in their sectors and the way they encourage engagement and loyalty among their followers. Continue reading

SOLD OUT! Sweet Retweets at Social Media Week London 2013

Social Media Week London logo

UPDATE: This event sold out in less than eight hours, apologies to all those that couldn’t get in.

Hot off the press! Tickets to our event at Social Media Week London will be released soon. If you want to come you’ll have to be quick, tickets at our previous events have gone like hot cakes, often selling out within just a few hours.

Register to attend the event: Secrets, what secrets? Expert practitioners reveal the truth about writing for social media

Continue reading

Five lessons from the ‘Condescending Corporate Brand Page’ on Facebook

You might have seen the Condescending Corporate Brand Page on Facebook – it posts images awkward, nonsensical and downright embarrassing posts made on the social network by brands trying to engage with people. It’s extremely popular and its sarcastic tone can be laugh-out-loud funny.

Condescending Corporate Brand Page on FacebookWhile the mick-taking Facebook page is just a bit of fun – there are a few lessons in there for those of us who manage social media accounts for companies. Continue reading

How to change the image when sharing a link on Facebook

Recently Facebook has made a minor change to the content which gets automatically pulled through when you post a link as a status update. You can now change the image that appears next to the link, giving you more control over how the update looks on your own Facebook page.

This is useful if the person creating the content has picked an image which is just plain boring. Or maybe they haven’t included one at all, which means that Facebook will hunt for any images it can find from the page and display a completely unrelated logo or banner ad as part of the update. Here’s how to do it:

Continue reading

Could being a ‘disruptor’ on social media be right for you?

What’s a disruptor? The term ‘disruptor’ is generally used to describe a way of doing business that improves a product or service in a way that the market doesn’t expect. How can we relate that to social media? It might be a brand tweeting in a way that surprises you, such as @Waterstones Oxford Street:

Tweet by Waterstones Oxford Street

Continue reading

Listen: How to find good content to talk about on social media

Social Media ShowSue Keogh was invited onto The Social Media Show this month to talk about the tricky problem of finding content to talk about on social media channels.

Talking to host Ann Hawkins she offered a wealth of tips and tricks to help you come up with an interesting stream of content which will keep your followers engaged and help define your brand’s voice on social media.

Continue reading