We always loving coming to Social Media Week London and sharing our favourite tips and tricks on writing for social media.
This year we thought we’d try something a little different, so we invited along a panel of expert practitioners to talk about best practice in their sectors and the way they encourage engagement and loyalty among their followers. Continue reading →
Ahead of our sellout panel session at Social Media Week London 2013, guest Will Sturgeon from The Media Blog spoke to us about best practice in writing for social media and tells us why humour is so important to the success of his feed.
UPDATE: This event sold out in less than eight hours, apologies to all those that couldn’t get in.
Hot off the press! Tickets to our event at Social Media Week London will be released soon. If you want to come you’ll have to be quick, tickets at our previous events have gone like hot cakes, often selling out within just a few hours.
You might have seen the Condescending Corporate Brand Page on Facebook – it posts images awkward, nonsensical and downright embarrassing posts made on the social network by brands trying to engage with people. It’s extremely popular and its sarcastic tone can be laugh-out-loud funny.
While the mick-taking Facebook page is just a bit of fun – there are a few lessons in there for those of us who manage social media accounts for companies. Continue reading →
Recently Facebook has made a minor change to the content which gets automatically pulled through when you post a link as a status update. You can now change the image that appears next to the link, giving you more control over how the update looks on your own Facebook page.
This is useful if the person creating the content has picked an image which is just plain boring. Or maybe they haven’t included one at all, which means that Facebook will hunt for any images it can find from the page and display a completely unrelated logo or banner ad as part of the update. Here’s how to do it:
Gone are the days you switch your computer off and forget about work for two glorious weeks of cocktails and sunshine. Most of us are now working evenings, weekends and can’t resist sneaking a look at our email when we’re supposed to be relaxing. If you manage a social media account for your company, it can be even more difficult to fight the urge to send the odd tweet or picture from your phone while you’re away. But holidays are there to be enjoyed, so how can you manage the social media account when you’re away?
What’s a disruptor? The term ‘disruptor’ is generally used to describe a way of doing business that improves a product or service in a way that the market doesn’t expect. How can we relate that to social media? It might be a brand tweeting in a way that surprises you, such as @Waterstones Oxford Street:
Sue Keogh was invited onto The Social Media Show this month to talk about the tricky problem of finding content to talk about on social media channels.
Talking to host Ann Hawkins she offered a wealth of tips and tricks to help you come up with an interesting stream of content which will keep your followers engaged and help define your brand’s voice on social media.