UPDATE: This event sold out in less than eight hours, apologies to all those that couldn’t get in.
Hot off the press! Tickets to our event at Social Media Week London will be released soon. If you want to come you’ll have to be quick, tickets at our previous events have gone like hot cakes, often selling out within just a few hours.
Register to attend the event: Secrets, what secrets? Expert practitioners reveal the truth about writing for social media
You might have seen the Condescending Corporate Brand Page on Facebook – it posts images awkward, nonsensical and downright embarrassing posts made on the social network by brands trying to engage with people. It’s extremely popular and its sarcastic tone can be laugh-out-loud funny.
While the mick-taking Facebook page is just a bit of fun – there are a few lessons in there for those of us who manage social media accounts for companies. Continue reading
Image via vnaylon/Flickr
Gone are the days you switch your computer off and forget about work for two glorious weeks of cocktails and sunshine. Most of us are now working evenings, weekends and can’t resist sneaking a look at our email when we’re supposed to be relaxing. If you manage a social media account for your company, it can be even more difficult to fight the urge to send the odd tweet or picture from your phone while you’re away. But holidays are there to be enjoyed, so how can you manage the social media account when you’re away?
What’s a disruptor? The term ‘disruptor’ is generally used to describe a way of doing business that improves a product or service in a way that the market doesn’t expect. How can we relate that to social media? It might be a brand tweeting in a way that surprises you, such as @Waterstones Oxford Street:
With news that Facebook is going to introduce Twitter-style hashtags how does this affect the way you try to communicate with your audience on this social platform?
Each time we do an event it sells out – which we think is a strong sign that there’s a real need out there for practical advice on writing for social media.
We try to squeeze everyone in but sometimes we have to turn people away! And they always ask us to let them know about future events. So we’ll be sending out regular newsletter to let everyone know when and where the next Sweet Retweets workshop is happening and how you can book a place.
Outsourcing your social media updates can seem like a good idea – you get the benefit of another revenue stream opening up without having to put in any work. But, just like that free lunch, it rarely works out like that.
Having worked with many brands over the years, we’ve come across common difficulties that can happen if your social media person isn’t as experienced as they claim:
Book now onto the Sweet Retweets: How to write for social media workshop where you’ll learn how to write effective updates. Perfect for small businesses, start-ups and freelancers who know they need to use social media to get customers, but aren’t sure how.
Join the hundreds who have learned how to write well for social media through Sweet Retweets training. See what previous attendees have said about the session.
The latest Sweet Retweets workshop was given at Google Campus as part of Internet Week Europe. Follow the Storify to see what happened… Continue reading
Facebook made a small change earlier this year, to allow you to be able to schedule a post to appear on a page in the future – or to be backdated on the timeline. Here’s how to do it. Continue reading